Photos and video will be taken during this event. Please inform the workshop host when you arrive, if you do not want to be included. Light refreshments will be served.
Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys. This personality is a qualitative value-add that a brand gains in addition to its functional benefits. Source: Investopedia
Let's discuss creating a brand personality that is positioned to sell successfully. You will leave this workshop being able to answer the following questions:
Where is your brand visible and how is it positioned?
Where should your brand be visible and how should it positioned?
A brief action plan to get you on your way!